SoFi Homepage Redesign

Role: UX/UI Senior Product Designer & A/B Testing
Associate Creative Director: Emily Coates
Creative Director: Shalimar Luis
Animation: Hugo Marmugi

SoFi asked us to rethink their landing page by exploring how to showcase all their seven service offerings, above the fold. We did four different UX concepts, A/B testing, and rounds of collaborative design to finalize what you can see live today at sofi.com

UX Concepts for A/B Testing

Responsive Design