Babe by Hatch Blog
Role: UX/UI Senior Product Designer and Product Owner
Associate Creative Director: Emily Coates
Creative Director: Shalimar Luis
Hatch wanted to expand their brand and connect further to their customers by creating a blog tailored to them: soon-to-be and current mothers. They asked us to design and develop their new blog experience including functions they envisioned to offer a new, raw take on pregnancy, motherhood, and everything in between.
Our team worked on both the visual and user experience, creating an engaging blog landing page and offering the Hatch team article templates that could fit and scale to any article configuration they needed.
Our in-house development team worked on both the front and back end guided by our functional document specifications to enable functionalities tailored to what the Hatch team envisioned for their blog.
